Public Relations Adviser

ROLE:

To ensure that Girlguiding is actively and positively promoted and its reputation enhanced and safeguarded.

Appointed for an initial term of three years and may be reappointed for a further period of up to two years: this is not automatic and the usual term of appointment is three years.

RESPONSIBLE TO:

The County Commissioner 

PERSONAL QUALITIES:

1. Be a natural communicator both in writing and in face-to-face situations 
2. Know Girlguiding well, or be able to learn very quickly 
3. Have a wide range of contacts throughout the community, for example media, business and youth organisations.

RESPONSIBILITIES:

• Be a member of the County Executive and ideally all other Committees and advise the County Commissioner and County Executive Committee on public relations matters. 
• Ensure that Country/Region public relations programmes are implemented throughout the County. 
• Establish and lead a team of Division Public Relations Advisers, co-ordinate public relations policy and activities in the county, ensure adequate implementation, and monitor and assess results. 
• Prepare a public relations programme for the County, with an appropriate budget. 
• Liaise frequently with the Country/Region Public Relations Adviser in order to represent the County public relations team and to report back to the County Commissioner and County Executive Committee. 
• Represent the County public relations team at County level. 
• Promote Girlguiding at County level by:
  a) publicising events
  b) co-ordinating or assisting with the production and distribution of publications
  c) media relations
  d) handling crisis communication
  e) displays and exhibitions
  f) co-ordinating or assisting with recruitment and other campaigns
  g) setting up and maintaining a library of audio-visual material
  h) providing speakers with briefing and resource material
  i) improving internal communication throughout the County.
• Provide and co-ordinate public relations training within the County in co-operation with Programme and Training. 
• Encourage the appointment of Division Public Relations Advisers and identify the individuals to assist in Public Relations on an ad hoc basis.
• Any other areas mutually agreed within the County or specifically by you and the County Commissioner.

TERM OF OFFICE:

For details see The Guiding Manual

EXPENSES:

Claimed from County Office\Treasurer 

If this type of position is of interest to you please complete an Indication of Interest form or if you know someone who may suit this role please complete a Suggestion Form and forward to the County Commissioner.